Saturday, November 24, 2018 is Small Business Saturday – a day to celebrate and support small businesses and all they do for their communities. Support small businesses and buy local!
The fourth Friday in November, the day after Thanksgiving, has been the unofficial start to the Christmas shopping season. However, the term “Black Friday,” wasn’t used until the 2000s, when retail companies did what they could to lure customers into their store, including offering ridiculous deals and extended shopping hours.
Small businesses have a difficult time competing with the bigger national companies, whose Black Friday deals can be made up throughout the year.
This is one reason American Express came up with the idea of Small Business Saturday, which was first held in 2010, but wasn’t recognized by the Senate until 2011. Small Business Saturday encourages holiday shoppers to patronize local small businesses and show their support as part of the community.
According to Forbes.com, consumers who support small businesses are also helping to build their community. Small businesses have the potential to become tourist attractions, bringing more customers to the community, as well as offer unique and locally-made items, personalized service, and face-to-face conversations with the owners themselves.
Another reason to patronize small businesses is, according to Forbes, 47.5% of U.S. employees (59.9 million) are employed at a small business. Small businesses produce new jobs, fueling economic growth and contributing to a low unemployment rate. Therefore, when you support small businesses, you are also supporting the individuals working there.
Forbes reports that there are 30.2 million small businesses in the United States, accounting for 99.9% of U.S. businesses. Last year, consumers spent about $12 million on Small Business Saturday alone.
For more information about Small Business Saturday, go to www.americanexpress.com.